Psychological theories Essay

There are several psychological theories that try to experience human behavior. They are mainly divided into six groups each with its focus (Burke, 2008). The behavioral theories look at human behavior based on the idea that it is through conditioning that behavior is acquired. Cognitive theories look at internalized states such as problem solving and motivation. Developmental theories offer thoughts on human development, growth and learning. Humanist theories look at human experiences as part of collective human needs and condition. Personality theories examine patterns of behavior, feelings and thoughts unique to a person. Social psychology theories examine social behavior and social phenomenon. All the theories look at human being and try to explain it (Burke, 2008). The theories offer as well knowledge that can sometimes help modify behavior. Growing up my experiences have led me to prove or disapprove some of these psychological theories. On reflection some theories seem to explain the behaviors that I exhibited. Developmental theory. One of the theories that explain my behavior as a teenager is the social learning theory. The theory proposed by Albert Bandura argues that one of the ways that people learn new behaviors is by observing other peoples behavior (Bandura, 1976). In my case, growing up as a new cheerleader I looked at how other girls behaved at cheerleading tournament to decipher what the proper behavior was in certain situations. By looking at how my teammates remained optimistic and cheered wildly even when our team was down, I imitated their behavior as the right thing to do. Bandura offered concepts to basic social learning. To begin with social learning depends on and begins with observational learning (Bandura, 1976). He identified three models of observational learning; a live model, a verbal instructional model and a symbolic model (Bandura, 1976). In my case, I was modeling my behavior after live models who were my teammates. Social learning also involves mental states. While extrinsic reinforcement plays a big role in learning, intrinsic reinforcement influences behavior. He found that reward received on the inside of a person like satisfaction and pride influences learning and subsequent behavior. In my case, one of the rewards was fitting in with my teammates. The cheerleading squad was very close and if one did not fit in they would be treated as an outsider. So I observed the skills of my team mates especially those who were able to rally everyone. By following in their footsteps, I was soon able to encourage my teammates even when our team was doing poorly. I was happy that soon they would not want to attend any cheering games without me around and nominated me to be head of the cheerleading squad. Looking back, I can see that my behavior was fueled by the internal reward of acceptance and admiration. Bandura also noted that though learning may take place and new information may be gotten, behavioral change may not occur (Bandura, 1976). Some factors affect the process of learning influencing the outcome. Models who inspire interest facilitate learning since learners can give them the necessary attention required for learning. In my case, I had always admired the cheering squad of our school. As a result, I fully dedicated myself to the process of learning how to be like them. Everything that the leader taught us was something I had always wanted to know and I felt lucky to have the leader mentor me. A learner’s ability to retain information gathered affects learning (Bandura, 1976). If information can not be retrieved, it can not be acted upon. One of the factors that affect retention of information is a brain’s condition. A young brain like mine was without defects was able to retain information and retrieve it. Being able to retain the information and retrieve it meant that the learning would be a continuous process (Bandura, 1976). Next in the learning process is reproduction of the observed and retained behavior. In my case I got a lot of opportunity to reproduce the desired behavior. Every time we had a tournament I would practice the behavior I was learning. With lots of practice, I was able to have the same behavior the other cheering squad members had and no one might have known who learnt from whom. Motivation plays the last part of learning (Bandura, 1976). Motivation to learn the desired behavior can be through direct reinforcement of the learner or what the learner observes others receive. In my case, seeing the admiration the cheering squad got even before I joined them motivated me to pursue joining the squad. After joining the squad, I noticed how the cheering squad members got attention and praise. I was therefore motivated to excel in my cheering skills. Personality theory One of the personality theories that can also explain my behavior is the trait personality theory. The trait theory proposes that people’s personalities are made up of diverse inclinations (Burke, 2008). The traits are stable characteristic that make people behave in a certain manner. Several traits when playing together are what make up a personality. Several psychologists have come up with proposals of personality. One of the personality categorization is the Big Five personality which presents five dimensions to the human personality that determines our behavior (Burke, 2008). One of the five dimensions is extraversion referring to an individual’s expressiveness of emotional feelings (Engler, 2008). In my case being emotionally open I was able to express what I wanted from the cheering squad and if I was unhappy I found myself voicing my disapproval. Sometimes the squad would make fun of teams playing against our team. I would always be open about my disapproval and would not participate if I felt that our behavior was closing the line. The second dimension is agreeableness referring to attributes that promote social behaviors (Engler, 2008). Some people are able to be sociable with others and fit in quickly with the cheering squad. Mingling with others would be the highlight of my day and I found that I always picked activities that leaned towards socializing. Whenever a new member joined the squad I would be curious to know about them and I was the one introducing them to the others. The third dimension is conscientiousness referring to traits of organization, impulse control and goal centered behaviors (Engler, 2008). People with these traits behave in ways that are organized. In my case I was praised for my punctuality and seriousness in our training. I found that if I was serious with my goal I had to see it through by giving it the right time and effort. Many trainees dropped out because the training required lots of dedication. For me, school work and my training could be combined by thoroughly planning all the details involved and being aware of what each needed. The fourth dimension is neuroticism referring to people who tend to exhibit anxiety, moodiness and emotional instability (Engler, 2008). Despite being in similar situations with others, these tend to show different reaction. In my case I found my time as a member of the cheering squad to be fun. Though many times things didn’t go the way I wanted them to, to brood over that would rob me of opportunities to have a good time. By being myself, I was therefore able to enjoy my cheering time and I look back at it with happiness. The last dimension is openness (Engler, 2008). People with this trait show a lot of interests, insight and imagination. These people usually have many hobbies and are involved in many activities. In my case being a member of the cheering squad was only part of the many interests I had. I was a member of about five clubs and a leader in three of them. I was happy to be a cheering squad member and enjoyed coming up with new routine moves. I became the youngest cheerleader in the history of my school and we had the most unique routines during competition thanks to my creativity and the invitation I gave to all the members to share their creations. Although the developmental and personality theories do not fully explain all my behaviors during my cheering time in school, they enlighten some of the behaviors and explain why I behaved the way I did. References Albert Bandura. (1976). Social Learning Theory. New jersey: Prentice Hall. Barbara Engler. (2008). Personality Theories. Boston: Wadsworth publishing. Peter, J. Burke(Ed. ). (2006). Contemporary Social theories. Carlifornia: Stanford Sciences.

Mr Daniel

Contract is a part of the business transaction. Contract is an agreement between two or more parties each of whom has the intention to create a legal relation to have a lawful object between them. Contract is more used in the partnership business where each party has a common goal, trust one another and a specific time period. IQ . 1 : What are the essential elements of forming a valid contract? Explain the importance of each element by providing relevant legal principles derived from decided cases: An agreement that can be enforced by law is considered as a contract Cones v.Daniel 1894). An agreement is enforceable by law when it fills up certain conditions that are regarded as essential element of valid contract. Essential elements are: Offer and Acceptance, Lawful Consideration, Intention to create Legal Relationship, Certainty: Offer Offer is crucial element for a contract, is very important that the offer to intend to for a term as an expression of willingness to enter in to a c ontract, contract which will became lawful upon acceptance. Gibson V Manchester City Council (1979)1 WALL 294 HAL) Acceptance An acceptance is a willingness that the offered agree to all the terms of the offer has made. Also the acceptance must be ‘mirror image' of the offer. (Day Morris Associates v Voice 2003 COCA civic 189). If the offered try to set up new terms on the offer, this normally is a counter offer which will kill the original offer. (Hyde v Wrench 1840). Lawful Consideration: Consideration is defined as an acts or a promise of a payment or charge or value which is called ‘Consideration' made from promise to the promise or both. Currie v Miser 1875) An agreement should be based on the freedom of contact theory of all parties. Free consent is hampered when coercion, mistake, fraud and misrepresentation are made. Chapel & Co. V Nestle 1960 AC). Intention to create Legal Relationship: A legal relation is created through the agreement that is intended. An agree ment to sell or buy a product is agreement intended to make legal relationship and is therefore contract. A contact may not be valid if the participants they are not intending to create legal relation. (Buffalo v Buffalo 1919).Domestic and Social contracts are not considered to be a legal relation. Cones v Badminton 1966). Also commercial agreements is normally considered that is made in a business context and automatically is an intention to create legal relation. Case: Sees petroleum v Commissioner of customs and Excise 1976). Family agreements can be enforceable if there is a clearly made in to a ‘business connect'(Smelling v John G Smelling Ltd 1973). Certainty As a contract to be valid it must contain terms of the contract and if a important term is hidden that contract will not be lawful.IQ . 2: Describe different types of contract usually undergone in business context. Critically analyze the legal impact of distance selling contract. Sales contracts, Employment contract s, Marketing contracts, Licensing Sales contracts are made between companies to companies and to private errors to a private persons, can be goods or services. Employment contracts is an agreement from employer to employee with terms of payments, benefits, period of business or from persons to business to promote products and services to the general public or to business.Licensing contract is used normally to transfer rights to an individual to be able to licensee goods and services in regime of trade mark. Distance selling contract regulations: sellers give certain basic information to customer, deliver goods within 30 days, and provide customers a right to cancel their order. All business must comply with the ‘Sale of Goods Act' IQ . 3: Analyze the contrasting aspects of different kind of terms generally used in a commercial contract. 200 words The lawfulness of commercial contract based on different kind of terms.These terms are considered as implied and express terms. Four categories of implied terms (Porter v Atonement U. D. CHIC 5) are: Terms Implied by fact: Under this term court believe that both parties of the contract know about the fact. Terms implied in law: Under this term court indicate a specific law of defined type in the contract. That law protects the weaker party in the contract. Terms implied by custom: In this term, local custom is applied on the contract. Terms implied by trade usage: Terms regularly used in contracts within a particular business can be implied on other such contract.Express terms are: a) Oral contract b) Written contract c) Parole evidence role d) Collateral contract There are three types of contractual terms: a) Condition: Major term of contract. Serious consequence occurs when it is broken. (Passwords v Speers and pond 1876) b) Warranties: Under this term an affected party an sue for damage when it is breached but cannot terminate the contract. C) In nominate term: If this type of term is breached serious or negl igible result can occur depending on the particular fact. ‘Implied terms are more sensitive to deal with than express terms in a business contract' – how far would you agree with this comment?In contract implied terms refers to terms that are not directly written in the contract but are introduced into contract by the court or by statute. Express terms are conditions that are directly written and agreed by both parties at the time of contract made. As the terms are not mentioned in the contract, it is more sensible to deal with during conflict than express terms. Task 2: Application of Contracts in Business Situations Q. 1: (a) Green Pharmacy put an advertisement in a trade Journal stating: for the wholesale buyers only, our ‘new moisturizing creams' are now at a special low price of Ole per dozen. Mr. Khan, one of Green Pharmacy trusted vendors, rushed to one of your show room and wanted to place a large order. Meanwhile the company made a new decision not to sel l the creams any more. Mr. Khan became cross and he wished to pursue a legal action against the company. Advice Green Pharmacy about the possible legal consequence. Justify your comments with reference to similar case precedents. In the given business scenario Green put an advertisement to sell its new moisturizing cream at a special low price Green Pharmacy was making only an invitation to treat. (Partridge v Christened (1968) 1 WALL 1204). As a result Mr.. Khan one of the trusted vendors rushed to one of the show room and wanted to place a large order but he was refused to give order. As a result he wished to pursue a legal action against the company. Mr.. Khan wanted to make an offer to Green Pharmacy to ay the goods but was no acceptance from the company therefore was not valid contract, in event of seeking legal action from Mr. Khan will not affect Green Pharmacy in any way legally. (b) You work into the night to complete ‘an important report' for your immediate boss, Tan ia.Tania is very pleased with the report and says ‘l know you have worked very hard on this, I will make sure there's an extra IEEE in your pay at the end of the month. Can you enforce this promise? 100 words In the given situation you can't make lawsuit against Tania although it is a oral promise that is done with spoken words. Tania makes a statement or promise which we can call consideration but that consideration was completed before Tania has made her promise. We called this situation past consideration so it can be a lawful consideration (Re Macrame 1951). (c) Joe works in the purchase department of Green Pharmacy. He lives near to you.By an agreement he provides you with a lift to work in return for a contribution towards the petrol. Would this contract be legally enforceable? Justify your answer with legal arguments. 75 words In the above situation Joe can't be enforced in this contract legally due to lack of intention to create legal relation, furthermore the agreemen t was done in a social context, if in event to seek legal action the court will not enforce this agreement (Buffalo b Buffalo 1919) Q. 2: Albany is the business development manager of Green Pharmacy. Four months ago he bought a ‘Landmasses' car from Brand's Garage Ltd for use in his business activities.He paid El 2,500 for the car and was given a written guarantee in the following terms. ‘Brand's Garage Ltd guarantees that, for three months from the date of purchase, it will put right free of charge any defects in the vehicle which cannot be discovered on roper examination at the time of purchase. Thereafter all work and materials will be charged to the customer. ‘ The sales manager recommended to Albany that he should take out the ‘special extended warranty under which, for payment of ?350, the car would have been guaranteed in respect of all defects for a further two years, but Albany declined.Last week the engine and gearbox seized up. The repairs will cos t E,OHO. Advise Albany. Would your answer differ if he bought the car only for his personal use? Is made with personally or commercially. All contracts are made up with the essential elements. When Albany purchases a Landmasses car from Brand's Garage Ltd for use in business activities, he made a legal contract through offer and acceptance, and a written agreement. It also includes the consideration in the contract that defines each party to the agreement gets something.There was the existence of the certainty element of the contract through which Brenda indicates for three month from the date of purchase they will provide warranty service of the car. If Albany purchase the car for personal use he would make a contract with the seller of the by maintaining the element of the valid contract. Albany can not make a claim for compensation of the car if want it to do that because was outside of the warranty was given. Although if Albany would buy the car for personal use he has the right to lawsuit against the Brenda' to recover the cost repair due to Sale Goods Act implied terms of satisfactory quality.Q. 3: Explain the effects of the following in the running of a Pharmaceutical company such as Green Pharmacy: a) Breach of conditions, and, nominate terms Breach of condition: Condition is the basic term of contract we also can call it hart of the contract. When condition is breached, the affected party can sue as well as end he contract and claim for damages. Warranty: Warranties as a secondary condition can be a specific kind of terms representation of fact that the law can enforce against the warrants.If a warranty is breached the victim party can only demand for compensation but cannot end the contract, therefore Green Pharmacy offer replacements which will conduct to damages only. Nominate terms: As a result of such breach the innocent party is deprived of the whole benefit of the contract. The inexperience vendors will be entitled to repudiate the contract and to get compensations (Hong Kong fir shipping co. Ad v Sukiyaki Essen Aisha Ltd (1962) b) Legality of exemption clauses. Please include relevant examples to explain different aspects of the terms. 00 words An exemption clause is a term in the contract made by one party to protect them from lawsuit done by other party for damage,loss,negligence or non-performance etc. It is done usually by the party who draft the agreement. For example, a digital camera shop use exemption clause in their selling document where they accept no liability for any damaged camera after selling it to customer. Outsource generally describes exemption clauses narrowly to e if it is logical in specific perspective.An exemption clause can be included and bound into a contract if it is written in a signed contractual document; it does not fact whether the party understands it. Task 3: Principles of Liability in Business Negligence Q. 1: In what aspects, liabilities in tort are different from contractual liabilit ies? Give examples of ‘duty of care' in the context of someday- to- day situations. Explain the concept of ‘causation' and ‘remoteness' in the tort of negligence. 220 words Tortuous Contractual liability holds more privacy than liabilities in tort (Fleming, 1984).Sole proprietorship and Partner in partnership are responsible for the tort committed by them and torts committed by the business. In the contractual liability parties are engaged with one another by mutual consent which is conducted by the contract. On the other hand, the relationship in the tortuous liability is imposed by the law, the defendant must responsible the claimant a duty of care. The basic contrast between the contractual liability and the liability in tort is that the first is the result of agreement whereas the second is the result of law.Day to day examples of duty of care: ) Keepers of dangerous pets will hold a duty of care to people who will be likely to be affected. B) Lorry drivers owe s a duty of care to his goods that it's delivering. According to the law, duty of care is a legal responsibility that is applied on an individual requiring maintains a reasonable care during completing a specific task to overtake any acts that make Jeopardize others. Duty of care is done by a employer to his employees, by a traffic police to the pedestrian, by a supplier to the manufacturer for the quality of the raw materials etc.Causation defines and determines the extension of liability. Causation is the indicator through which one party proves that another party makes loss to them that is considered before damages. It may be difficult to prove when there is more than one cause. Remoteness determines how much a defendant is responsible for his wrongful doings. A defendant must make up the damages or loss if it is within the reasonable consideration. Q. 2: Explain the nature of liability in negligence by giving reference to different scenarios. Negligence is not intentional tort b ut accidental.Negligence liability holds that defendant know about the probable risk that can occur damage largely to the injured party. Here the injured party does not know about the risk before it happens. Negligence liability also assumes that the defendant has control power over the probable risk of harms that caused the plaintiff injury. (Lewis, R. , Morris, A. And Elephant, K. 2006). For example, negligence liability occurs when a landlord sell a portion of his property to a customer although knowing about the legality problem in the property documents that may cause serious damage in future if any legal issues increases.In this situation the buyer of the property will know about the problem and damages after the occurrence happens. Another example, negligence liability occurs when a nurse does not mention the medicine to the patient who has no knowledge about the medicine causing the patient take wrong medicine. Q. 3: Explain the legal requirements to hold employers vicarious ly liable for the torts committed by their employees. Vicarious liability in English law is a doctrine that applies rigorous liability on the employers for the wrongdoing of their employees (CRY-Evans Canada Ltd. . Pettifoggers). In this perspective, the person who is vicariously liable is free from blame although the person is legally responsible. An employer is vicariously responsible for doing the conduct of employees or a group of employees, agents, supervisors or managers, a person deployed by the firm disturbing a member, legislation that applies if the person was an employee and not from a contractor or agency. (Merges Docks & Harbor Board v Cogging and Griffith Ltd 1947). We can consider tort of an employee if occurs to connection with the person's employment.Without taking all responsibilities the employers may be held liable for the actions of the employees. (Limps v London General Omnibus Co 1862) Also we may have another situation where the driver of a bus company is not in his course of employment where is injures passengers it can not be responsible for the accident. (Beard v London General Omnibus Co 1900) Courts attribute to the employer where the employers' objectives do not reach in the absence of the employee's serious risk which has committed.So, there are some close connection between the tortuous act of the employee and the circumstances of his employment to establish a vicarious liability. Examples of vicarious liability are: employees seize the goods of the firm. Task 4: Application of Principles of Liability in Business Situations Q. : By applying the relevant legal principles answer the following: (a) what is the level of duty of care to be shown by (1) a learner driver (2) a Chinese herbal doctor working in England and (3) Junior doctor in a hospital? The duty of care refers to the principle that the duty to take responsible care to avoid foreseeable injury to a neighbor.A learner driver Must know the rules and regulations of the tra ffic and level of care is not been different from all other drivers. (Nettlesome v Weston 1971). Understand the possible magnitude of the probable harm or injury occurred on roads. Know the importance f the social value of this activity. Chinese herbal doctor A doctor must mention reasonable harm and can not be considered a full doctor therefore is not grade of comparison. (Sharon v Situ 2004). The relationship between the defendant and the claimant about proximate cause.A Junior doctor To practice under the supervision of senior doctor (Bola v Iffier Hospital Management Committee 1957). Maintain reasonable standard of the profession. Avoid negligence actions for medical malpractices. Know the bad effect of malpractice that causes harm or injury. (b) Green Pharmacy engages Mr. Ken, a local electrician, to rewire its office. Two weeks later Leo, a visitor, is electrocuted. Discuss Green Pharmacy liability in tort. Would your answer differ if Green Pharmacy put the following notice at the entrance: ‘Persons entering these premises do so at their own risk? 25 words A tort liability is the legal obligation of a party which causes to suffer or loss someone as a result of a civil wrong or injury. Green Pharmacy has experience in defending clients, variety of personal injury. In this scenario it is found that one of the visitors has attacked by the electrocuted. There was a rule to set up a notice for awareness. But due to negligence of the employee he notice was not hung. As a result, the Green Pharmacy is responsible for the accident of the visitors. The visitors can sue for getting the compensation of the damage.If there was the rule in the entrance: ‘Persons entering these premises do so at their own risk. In this perspective the visitor should follow the notice in the entrance. If not follow Green Pharmacy will not responsible for the accident. The visitor cannot sue against the company for getting the compensation for the damage. Q. 2: collect his o wn television from a repair shop. He parks his van carelessly and it moves off, injuring Kelly, a pedestrian. Is Green Pharmacy vicariously liable? Vicarious liability indicates a situation where someone is liable for the acts of another person.In this business scenario John is van driver employed by Green Pharmacy who use the van for his personal use to carry a television from a repair shop. As he parks the van carelessly that resulting injured Kelly a pedestrian, the pedestrian can sue against the Green Pharmacy because the owner of the van is the Green Pharmacy who not is vicariously liable for the injury of the pedestrian. Beard v London General Omnibus Co 1900 (b) Robert, who is a security guard in Green Pharmacy head office, has been encouraged by the company to keep order by force – if necessary. One night he grabbed one Martins on suspicion and stabbed him in the back.Discuss the potential vicarious liability of Green Pharmacy. 100 words Here Green Pharmacy plays the role of the employer and Robert is the employee of this. Green Pharmacy is vicariously liable for the act of the Robert because he has done the action encouraged by the company to protect his Job. Seemingly, Green Pharmacy is free from the blame but it is legally liable for the negligence of the employee. As a result Mr.. Mantis affected by stabbing can demand for the compensation that must be paid y the company. Many employers are not aware that they can be liable for a range of actions done by their employee in the course of their employment.Conclusion: To regulate and expand the business the importance of law is increasing day by day. The capacities and culture of the different organization and nations are not same. Law provides the fundamental understanding of the negotiation deals that is required in the business. Legitimate contract helps to debate settlement of the business organization in the court by legal Jurisdictions. Top management of a organization should know the reas onable information about the various elements of he agreement to understand and get important point in the business arena.

The History of Knitting - UK Essay Example | Topics and Well Written Essays - 3250 words

The History of Knitting - UK - Essay Example This trajectory demonstrates two qualities of knitting: it is a highly practical, flexible and expressive art form which encourages creativity in design, and it has a deep cultural significance which uniquely combines tradition and modernity in British fashion. These two qualities have ensured thus far that knitwear will remain an important part of any fashion designer’s collection. Origins and early history. The origins of knitting as a hobby and as a fully-fledged industry are lost in the mists of time, and it is impossible to say with any certainty where it first began. The general consensus is that knitting may have been invented in the Middle East by nomadic peoples and have been brought to Europe along with traders in the early Middle Ages. (Hubert: 2010, p. 7) Earlier Roman socks dating from the first centuries AD were made by a knotting technique which is not fully understood by modern scholars, but it is agreed that these were not proper knitting. There are references to the activity in the United Kingdom from as early as AD 1100, and there is evidence of this in the Anglo Saxon verb cnytte which means â€Å"to join, fasten, or fuse with knotting† (Wilson: 1988, p. ... ons of knitting, partly because the ready availability of high quality wool from sheep provides good raw materials and partly because their cool climates ensure a steady demand for warm garments. One advantage of knitting over weaving is that all of the processes from the gathering of the wool, to its cleaning, combing, spinning, knitting and sewing into a garment can be carried out in a small space such as a living room. Looms are large and unwieldy, while knitting can be done on wooden, or later metal needles, with minimal outlay in terms of equipment. From the very beginning cottage workers provided the backbone of the knitting industry and this is an important part of its appeal to wearers. Wearing a knitted garment can identify the wearer with a particular local community and this attribute is still a feature of woollen garments to the present day. Another advantage of traditional knitting over sewing techniques is that the manufacturer can tailor each garment to the wearer by m odifying stitch numbers within a general pattern. This is a highly skilled, but extremely economical use of expensive yarns and ensures that the finished article has an excellent fit. It was not until the mid-sixteenth century that the purl stitch was invented and from then on techniques and styles diversified, with complex new stitches and patterns emerging in different regions of Europe. The geography of knitting in the UK: regional specialisms. Across the UK, different regions developed their own specialities in the production of knitwear. Even within one region, such as Scotland, there can be quite significant geographical segmentation because traditionally individual knitters develop their own unique styles and over time specialize more and more in these directions, with the end result

Briefly Describe the Nature of the Recent Global Financial Crisis Essay

Briefly Describe the Nature of the Recent Global Financial Crisis (GFC) - Essay Example The governments of almost all the nations had to come up with packages that are required to move out from such a situation. The financial crisis will shed its impacts around the globe due to globalization. The livelihood of all people at every corner will feel the heat of crisis (World Bank, 2009). Financial Crisis The collapse of the U.S. housing market regarded as the housing bubble is characterized as one of the prime reason for the situation to arrive. The collapse resulted in surge of mortgage loan defaults (World Health Organization, 2009, 2). The collapse of the real estate market and the subprime mortgage market of the U.S. had the severe effects around the globe. Uncertainties accrued in the financial systems. The creditors involved themselves in pulling out their funds and cashed out securities that were issued by the financial institutions (Jalilian, n.d., 1). These lead to failure of many institutions while others struggled to survive poorly. The loan and credit possibili ties from the bank dried up (Baily, Litan, and Johnson, M., 2008, 11). There was a downturn in the share market as investors dumped their holdings. The system lost the confidence. In order to create securitization, the banks started to borrow more money. As long as the banks can pull out money by selling loans on the basis of securities, they did not feel the dependency to rely on the savers (European Commission, 2009, 8). Some of the banks even moved into mortgages. There was pressure from the government to serve the poor and the loans offered to the poor were risky as there was the fear of default (Roitman, 2009). They used to buy the mortgage in order to securitize them and then sell them. Some of the banks started to buy securities as well. This increased the exposure of the banks to risks. When the problem got realized, the process of lending got slowed. Some of the banks were on the verge of the most risky loans which was beyond the intention of the investors. The lenders fell upon to take back their loans. The investment banks fell drastically as they had no or little deposits. The problem got intensified and even the banks with large capital reserves began to feel the pressure. They turned to the government for support. The banks began to feel nervous to loan out the injected money and the shrinking banks sucked money out of the economy. Many economies are (or have been) in recession, technically defined as 2 or more quarters of negative growth or contraction of real GDP, for example the economies of the US, Japan, the Euro area, UK, and New Zealand (but not Australia). Among the other effects include rise in the level of unemployment, rising in the levels of international and domestic debt, crisis in housing and mortgage, failure of key businesses such as automobile industry of U.S., along with various banks and housing lenders. There were downturns in the share market along with declines in the wealth of the consumers. The volumes of international tr ade and investment declined. There has been some recovery with the assistance of the governments such as stimulatory spending (but often financed by further debt), financial institution guarantees and buyouts, and assistance to industries (but needed to be within the framework of WTO rules and agreements). In order to combat with the situation of fall in confidence it was necessary to inject liquidity into the financial institu

Unit 4 a Coursework Example | Topics and Well Written Essays - 500 words

Unit 4 a - Coursework Example The intensity of an ethical issue rests on the effect of a decision to the most number of people—or most number of stakeholders. The more stakeholders are concerned, the greater the scope which is to include the whole society, the more people to incorporate the decision which will determine its acceptability, thus determine its intensity as an ethical issue. In starting up with using an ethical decision-making framework, the stakeholders are first identified. The intensity of the ethical issue rests on the effect to most number of people, which is why it is one of the inputs to be considered. The system in which will determine the output or a decision will be determined by the interaction of the organizational factors and individual factors. For one, the individual factors will determine the values, interests and other personal factors that will influence his or her decision. Apart from these values, the context the organizational factors provide will guide as to what individual values will be acceptable in coming up with a decision. The pressure in order to conform to a higher set of values which is determined by the organizational factors will set the gears of the decision-making process. According to these larger set of values, which of an individual values is seen as more important to be emphasized and taken in consideration when coming up with a decision? The interaction of these will establish a system. The upcoming opportunity to an organization is seen to provide benefits to the organization. The opportunity is considered an input because of the benefits it can provide for the organization. With these benefits, the interests of different stakeholders will be determined, and up to what point an interest will be served by the benefit. As for the equality of the distribution of benefits to different stakeholders, this will be the result of interaction of the

Consumer Buyer Behaviour and Organisational Buyer Behaviour Essay

Consumer Buyer Behaviour and Organisational Buyer Behaviour - Essay Example The researcher of this essay aims to analyze the buying process of the consumers which entails few different stages while arriving at a final purchase decision. The ‘consumer buying behavior’ is explained to be the buying of the products for the reason of personal or even household use but is not indulged in for any kind of business intentions. In a similar way, organizational buying is referred to be a multifaceted process related to decision making as well as communication. This multifaceted process is learned to occur over time entailing numerous organizational members along with their association with the other existing organizations as well as institutions. The process of organizational buying behavior is observed to be a definite behavior that involves more than just an easy process related to placing of orders with regard to the suppliers. ‘Organisational buying behavior’ is referred as the course of action related to decision making with the help of which the official organizations create the requirement for the purchased services as well as products.The official organizations are also believed to recognize, assess and select among the other suppliers and brands. Thus, this complete process is known as the ‘organisational buying behavior’ (Ferrell & Hartline, 2010). ... It needs to be mentioned and comprehended in this respect that the widely explained practice of organisational buying is believed to differ from the process related to consumer buying in certain significant ways. The innate challenges witnessed in the process of organisational buying compared to the consumer purchases are taken into concern from the external as well as internal viewpoints. To be specific, the external associations with regard to the buyer as well as the seller in case of organisational buying are believed to be reliant on the aspect of derived demand. This particular facet of derived demand is referred as an increasingly difficult buying as well as selling process along with involving an increasingly intense customer base. In comparison, the consumers are observed to indulge in purchases for the reason of their respective personal as well as household use along with involving a comparatively less difficult procedure and symbolising an assorted consumers group (Sheth, 1973). Internally, the organisational purchasers entail a tendency to provide increasing focus compared to the final consumers on the aspect of technology as well as superior performance. Greater emphasis is also learnt to be laid on the factor of customisation for the reason of catering to the definite necessities along with the guiding principle related to order-fulfilment. This factor of order-fulfilment is believed to involve manufacturing to ordering in comparison to just filling of a particular order related to finished products with regard to an accessible inventory (Oxford University Press, 2011). In comparison to the final consumers the organisational purchasers are also believed to entail a tendency of

Arabs And Westerners Attitude To Perfumes Industry Assignment

Arabs And Westerners Attitude To Perfumes Industry - Assignment Example Good and branded perfumes are quite expensive and wearing them is part of the trademark luxurious style of the Arab elite. Another reason behind this difference might be the fact that Arabs generally have less variety of outfits. Talking about men, most Arab men wear the same long white cloak that hangs from their shoulders till their toes and covers their heads with the red checkered handkerchief-like fabric. While outwardly there is not much variety, they tend to distinguish themselves from others by wearing a unique brand of the perfume of their own choice. The perfume becomes an essential part of their identity, so they feel driven toward purchasing a new bottle as soon as the previous one finishes. On the other hand, Western men have so much variety of clothes to wear ranging from pants to jeans, and nickers to pajamas. Likewise, there is a lot of variety of shirts, jerseys, T-shirts, and jackets. Wearing a perfume becomes a secondary thing since it is not outwardly noticeable u nless the seller is within the range of the wafting fragrance. Even if someone wears the perfume, there is so much more to concentrate upon in the clothes that perfume is not the highlight unlike in the case of an Arabian getup. Another cause of increased liking for perfumes among Arabs compared to the Westerners is the fact that Arabs, being rich and opulent, have more time to spend with family members and friends than the Westerners, many of whom do more than one job to be able to afford the high standard of living. While an average Westerner is busy working in the office, taking care of the children, helping them with the studies, and doing other domestic works, many Arabs spend their time in camel-racing and partying. Indigenous inhabitants of the oil-rich countries have money pouring in from all sources and they have the time and affordability to care about perfumes more than an average Westerner.

Characteristics that a student displays that make him deserving of a Essay

Characteristics that a student displays that make him deserving of a scholarship from the University - Essay Example Hardworking may be a cliche but it still stands true to this day that a student should indeed be diligent, persevering to attain his objectives in life despite the many hindrances there may be. Despite this, the deserving student is also expected to display a positive attitude that will not only be a positive influence to her self but also to those around him. Such individual should be a team player, able to communicate himself clearly to avoid misunderstandings and able to tackle difficult situations in a group. He should be able to manifest organizational skills, able to put his schedules in check and making his time and energy productive. In addition, one should be loyal as this will affect greatly how he acts in places and circumstances that there are no people looking at him. He should then be trust worthy. Respect is another characteristic a good student should possess because this is one of the inner beauties needed by many people and makes the holder of such value loved and r espected in return. This and all of the aforementioned attitudes are all equally important for a student to own and in addition must display good grooming as outer appearance follows inner values.

Management Article Example | Topics and Well Written Essays - 250 words - 2

Management - Article Example Techniques associated with training fall under two categories the first one being on-the-job method and lastly off-the-job method. On-the-job techniques include orientations, job rotation while the ones relating to off the job are lectures and conferences (Griffin, 395). Considering the fact that I am a new employee, orientation focusing on the mission, rules, regulations as well as a comprehensive outline of my responsibilities will enhance the performance of my present job. Coupled with the interactive nature of orientation is demonstration where the leader to whom I report to illustrates the use of both the tools and equipments necessary in the performance of my roles (Griffin, 401). Job rotation that involves changing duties is a training aspect that will grow my skill set in a series of tasks thereby improving on my efficiency and increasing my knowledge base. Moving on to the off-the-job training methods, lectures that integrate power point presentations enhance the understanding of important topics and provide an opportunity to ask questions that maybe instrumental in the practical environment (Griffin, 393). Conferences and discussions provide relevant information in an equal measure. In both, experienced experts are able to convey information on various ways of minimizing risks while performing duties effectively. This will go a long way in enabling me to solve challenges and meet the expectations of my job performance. The benefits of training in the job environment are substantial because training increase the morale of workers, reduces supervision and minimizes errors that may hamper smooth operations. Other than increasing efficiency, which translates to higher productivity, training offers an opportunity for career growth and

Books Activity - print or electronic media Essay

Books Activity - print or electronic media - Essay Example I did not have to focus on forming images in my mind or connecting the story. Since everything was right before me on the television screen, my mind wandered a lot and I barely absorbed what I was watching. After both experiences, I have determined that I find the printed word much more enjoyable, as well as exhilarating. One of the most exciting things about reading a book is being able to determine on my own what everything looks like, from the characters to the settings. When it comes to a television show, there is no room left for imagination. The creators of the show have decided everything for you. If my mind is not actively involved in the activity, I feel no connection to it. With a book, I am able to keep my focus by becoming engaged in the story as I try to picture all that is going on; while watching television, it becomes harder to get myself involved in a story that already has unalterable images. As such, I am definitely a print media person as opposed to an electronic media

Sports Injuries Essay Example for Free

Sports Injuries Essay I have researched this particular assignment with a strong desire to help in preventing sports injuries. As a sport instructor, I would not allow anyone to play that did not know the rules of the game and had knowledge of the consequences of breaking the rules of the game. In my research, I found that knee injuries were ranked among the second highest most injured body site. Knee injuries are often very costly and involve procedures that require extensive and expensive post surgery rehabilitation and can increase risk of early onset osteoarthritis. Without effective interventions, the burden of knee surgeries and rehabilitation will continue to grow as the number of high school athletes continues to grow. I also learned that illegal sports activity is a much over-looked risk factor for sports related injury. I would punish behaviors that involved illegal activity on the field or at practices. The game would go on, and the player that did whatever it took to win using risky play would not be allowed to participate. As an educator of sports, I have the knowledge and the authority to help these athletes prevent risks to their bodies that may later on foster a sedentary lifestyle which is more harmful to them than playing the game that an injury may occur even if you do not play illegally. I most certainly would not ever put someone on the field knowing the were going to play and break the rules of the game just to WIN. I would enforce the rules and target education about the dangers of illegal activity that lead to many sports injuries. As an instructor, if you dont warm up, understand the rules of the game, engage in team sportsmanship, and follow my requirements;you simply will not play. You can also risk other players when you play in a way that breaks the rules that have been set forth by the sports, referees, and coaches. My philosophy is do it the way you are taught and told to do, or just dont do it at all.

Technology In Cinema And Film Making Media Essay

Technology In Cinema And Film Making Media Essay I think that modern technology has changed modern film making for the better. In the last few years, using the latest technologies has been paramount in the film making process. This has caused films to evolve over the years with each progressing idea, technology, and technique, allowing filmmakers to bring their vision to life more accurately and more convincingly to the big screen. Without these advances in video capture and computing many films such as Star Trek'(JJ Abrams, 2009) would not have been as successful. Film production has also become very fast to meet the growing demand for movies as the channel for distribution increase and audiences broaden. The development of technology has affected an extremely wide array of areas concerning film, including the production process, the way films are viewed, how the films are distributed, and even how they are promoted. These new innovations are advancing so quickly now that the traditional cinema-going experience may find itself hav ing to compete with online streaming of filmed entertainment. 2. The facts and opinions Digital media is in-expensive and can be edited quickly and easily. Large Volumes of raw video are handled in a few days with sometimes only one person working on it, this is comparable to the older methods with film that took several weeks to process with teams going through each reel of film. The first practical cinema device was made by two French brothers Louis and Auguste Lumiere, they called it the cinematograph. In 1894 the device and others like it began to be used in public buildings or halls (dubbed ‘nickelodeans because it cost a nickel to watch the short animation). Through various advancements throughout the following years the recording and replaying methods became more powerful and much simpler. One of these advancements led to colour pictures and was used to obliterate mono-chrome movies for a short while. Films like ‘Schindlers List Steven Spielberg 1993 and ‘Clerks Kevin Smith 1994 show that monochrome can help make an atmosphere that colour cant. An example of a movie with very little technology would be â€Å"No Country for Old Men† which relied on the atmosphere made by good acting and filming. It is argued that the lack of technology used in the making of the film and even in the setting, which was the early eighties, made for a more dramatic effect. But to contest that is the fact that the film was following the original novel by Cormic McCarthy, and that dramatic effect was made by very good acting, directing, back music and producing. Computer Generated imagery has changed the way movie makers imagine and visualise the movie because they are not as restricted as they were 20 years ago. Some ‘get arounds had to be made then due to lack of funds or until a technological solution was developed. The more simple ‘tricks included stopping the camera but keeping it in position as an actor moved off set before continuing to give the effect that a character had suddenly vanished. Another trick would involve an artist painting some matching scenery around a sheet of glass and letting the camera film through that so it made the surrounding area look larger than it actually was. Original animations were very tedious and labour intensive. To make the drawings ‘move the cartoonist normally had to produce twenty-five to twenty-six drawings for every second of screen time. This resulted in ten-minute cartoon needing fourteen thousand, four hundred different drawings. ‘Gertie the Dinosaur by Winsor McCay in 1909 was the first one of its kind. It was seven minutes long and needed ten thousand drawings. Titan AE, this is an animated movie enhanced by computer to give a hybrid. This was a great success and is known for stunning visuals and brilliant voice acting. Normally an animated movie is screened at around twenty five frames per second which means that even the smallest movement on screen would require about sixty drawings. With the computer this be dramatically reduced and enhanced graphically. Another movie â€Å"Monsters Inc. â€Å" is completely computer generated. This gives the movie a cartoonish look and the class of a live film were the actions and motions are more fluid. CGI allows directors to create an atmosphere that they would not be able to achieve with models or visual â€Å"trickery†. George Lucas explains in â€Å"Star Wars A New Hope Remastered DVD† In the scene where Luke Skywalker and Obi-Wan Kenobi are speeding across the Desert in the â€Å"Speeder†(Hover Car), The production team originally put Vaseline on the camera lens in the area that the cars wheels would be. This of course left two black smudges under the car. Due to other problems and limitations Lucas had problem realising his vision for the movie. He created his own digital effects house (Industrial Light and Magic and sound companies ‘THX and ‘Skywalker sound because the things he wanted simply didnt exist. New techniques were thought up and tested. Although the film was highly successful, Lucas still was not happy and later remastered the film with more advanced graphics and sounds. With the improvements they added larger backgrounds to once disappointing sets and add extra characters. A cut scene was added because they could now add in a CG (computer generated) alien character that at the time didnt even have a puppet stand-in. Without the help of these special effects the film would not have done justice to Lucas original vision for the movie. For ‘The Lord of the Rings: The Fellowship of the Ring (Peter Jackson, 2001) and ‘The Lord of the Rings: The Two Towers (Peter Jackson, 2002) programmer Stephen Regelous created ‘Massive a special-effects program that allowed thousands of unique CG characters to have a mind of their own when thrown into combat for the battle scenes. â€Å"Gathering seventy-thousand or so tall, broad-shouldered extras, dressing them in elaborate armor and having them slaughtering each other was out of the question. â€Å"Digital technology is a thing, a medium that makes film flourish as it never has before.† George Lucas Because of CGI, realistic Dinosaurs were seen in ‘Jurassic Park (Steven Spielberg, 1993) and animals have charged down through a city street in ‘Jumanji (Joe Johnston, 1995). â€Å"The future of cinema lies in the power of the pixel. The injection of fresh ideas and methodologies will only serve to mix up the metaphorical gene pool and empower a new generation of filmmakers.† Roger Corman Both these movies have done very well in cinema through VHS and DVD sales. Examples of films that have been let down by special effects would be ‘Killer Flood'(Doug Campbell, 2003) and Deep Blue Sea(Renny Harlin, 1999) which did alright in viewings and even had very good acting and scripting but was let down by a few moments were the audience should have been amazed by the imagery but instead was disappointed by the poorly made imagery of the sharks. Movies have also been influenced by Computer Games and some of the rendering techniques from games have been applied to the movie making process. One such method has a group of people wearing Skin tight clothing fitted with sensors on all the locations were movement is most noticeable and at joints. A computer then gathers the information to make a model on screen with the same movements of the person wearing the sensors. Computer generated imagery has also helped reduce the cost of movie making. Large effects that normally cost thousands to make can be done with a decent computer and some editing software. Because of the need of pre-processing is no longer required with digital video, clips can now be viewed on site instantly and mistakes can be found and changed or fixed unlike traditional 35mm film where errors would not be found for weeks until all the film had been processed. With cost effective production, more and more movies can be made and newer previously unknown directors appear with Box Office hit Films. A recent box office hit â€Å"Zombieland† directed by Ruben Fleischer was the first feature film by him, without the low cost production methods available the movie may not have been made. ‘District 9 ‘Zombieland done well in cinema and have been made by first time directors. ‘District 9 Gross Profit $210,146,235 ‘Zombieland Gross Profit $90,081,556 The large profits of these films show that they have been a success and the filming budgets (average 30,000,000) show that studios are not afraid to stop a production half way. Before digital film these mock ups had to be made to view/preview the movie hence a higher cost. Digital Video has been both the answer to cheap filming and the enemy of those in the film industry. With digital video large amounts of video can be moved and transferred easily rather than the trucks needed to move the reels of film. Increased memory capacity has aided this as well allowing very high quality images to be recorded. High definition video is an example of this as there are so many pixels per frame and so many frames the file sizes are enormous. Just 30 minutes of video can be two Gigabytes in size. One of the first films to use digital video was ‘Westworld in 1973. Shortly before digital video came digital audio. With digital audio the same advantages apply, it is cheaper to store and easier to edit. One of the main advantages of digital audio is that tape is not needed to store it. Audio stored on tape was prone to distortion or deterioration from magnetic waves and moisture; it is also much harder to sync than with a piece of video like an animated character or sound effect. Recorders and Microphones have become very small and fitted inside the ear or in the collar of a jumper. They can record in very high quality which helps in the editing phase, if a character gets drowned out by another noise or their voice becomes muffled by another person in front of the microphone on the main floor . The better quality also creates a much better atmosphere for the audience. This may not make or break the film but bad audio can be worse than bad visuals in my own opinion. With HD (High Definition) audio emerging, recording techniques and styles will evolve again. This will follow the adoption of Surround sound which is now common among home entertainment systems and some Cinemas or Movie Theatres. Surround Sound uses multiple speakers placed around the audience and a special controller sends the right volume and sounds to each speaker to make it sound as though the audience is immersed in the movie. Sound technicians now place the mics around the set / scene to record the different sound levels at those spots in the room. Not every new idea in cinema was successful enough to consider continuing at first, such as three-dimensional movies (3D), which required viewers to wear special glasses, and the â€Å"smells†, in which different scents were blown into theatres to accompany the images and sound. The system just didnt work well or subtly enough. Now though 3D movies are at an all-time with 9 3D movies released in 2009 alone. With the new 3D technology using digital glasses and high frequency screens the poor effect on a viewers eye-sight or balance has been removed. 3D Filming has for a long time been an attraction for creating stunning experiences. â€Å"Journey to the Centre of the Earth† was the first film to successfully deploy a live 3D experience. It grossed $241,995,151 in worldwide. These changes seem to have been for the better, good profits for 3D films shows a fan base and market audience. The newest technologies used are proving their worth and may end up leading production to entirely 3d movies. With advancements comes cheaper high end equipment this has led to a lot of fans and wanna be producers making films or videos on the cheap. YouTube the greatest example of public film/video is well known and is full of fan made or home made movies. Some of these can be on par with full length feature films. Technology has advanced to let what used to be studio equipment be compacted and simplified for everyone. A good example of the Fan- made movie is â€Å"The Hunt for Gollum† a prequel to â€Å"The Lord of the Rings, The Fellowship of the Ring† It has amassed over 1.5 Million views and maintains a 5 star rating( The highest available on YouTube). On another Note the Movie has been made in HD which shows the makers had access to good equipment. Another intriguing thing to note is that technology on the whole can and has influenced films. Two older movies that are well known are ‘Wargames'(John Badham 1983) and ‘Hackers'(Iain Softley, 1995). One of the most notable is The ‘James Bond 007 series of films which has used technological possibilities to its fullest, were Bond is supplied with a massive range of gadgets some futuristic and some of the present times. 3. Conclusion Movies at home are now a big part of the cinema experience. Large television sets and home cinema systems are very common. Small versions of the projectors used in the cinema are also common and provide a cinema like atmosphere to your home movies. Homes can even have computers that server video and audio content to the television. With movies cheaply available to buy, sets of several DVDs available on a single Blu-ray disc and Online services such as the iTunes Store making digital downloads available, there is always a larger demand for movies and so the film industry will continue to make good films. â€Å"With more channels of distribution there will be a greater demand for content but less money will be required to make it. The people who can create content the most cost effectively will have a clear cut advantage† Roger Corman The future of Cinema is greatly entwined with technological advancements. The effects of technology on cinema are quite clear, as long as the technologies are used in the right ways and are not abused for the sake of time or money then the quality of cinema will not die. Though there are movies were technology plays a minute roll it still seeps through from the camera used the sound recording equipment and the sets built. The cinema was built of technology and should continue to thrive and mature and technology does so.

Marketing Mix Of Nestle Organization

Marketing Mix Of Nestle Organization (Armstrong and Kotler, 2001) â€Å"The Marketing mix is a set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market†. This is mainly used by organizations to increase the demand of their products in the market by understanding the customer wants (Jobber, 2001). Most of the marketing practitioners regard marketing mix as a tool for transaction marketing and the archetype for operational marketing planning. (Gronroos, 1994:347) Elements of Marketing Mix (Armstrong and Kotler, 2001). MANAGING THE MARKETING MIX Customer Wants Marketing Mix Variables Managing the Marketing Mix (Baker, 1999:302) The above figure describes how a company could by research and successful adaptation can understand and develop products to match the customers requirements. According to Baker (1999: 303), by understanding and matching the needs of the customers efficient management of marketing mix is possible. COMPONENTS OF MARKETING MIX-Impact -Positive and Negative PRODUCT Kotler and Armstrong (2001) define a product as any entity that can be offered to a market by a company for attention, acquisition, consumption or use that might satisfy the needs of their customers. Product Mix Product mix is the total range of products that are manufactured by a company. The major aspects to be considered in product mix are explained below. Variety: Nestle offers a wide product mix that comprises of food, health and nutrition products to meet the customer needs. Nestle offers its products in the following categories: Bottled water, Baby foods, Breakfast cereals, Chocolate and confectionery, Coffee, Dairy products, Drinks, Ice cream, In the Kitchen, Nestle Professional, Nutrition and Health, Pet care. Quality: Nestle is well known for the quality and taste of its products. Nestle Believes that â€Å"Success is built on Quality†. Design: As its variety range, Nestle also has a greater range of design. Nestle make sure all their new products look different and attractive. Features: Nestle have made sure that all their products have special features to make it more attractive to the customers. For example: In case of their ice creams, they have tried to include the special feature that is the low fat and sugar content. Brand name: A strong brand name is important for both the company and the consumers as it adds to the value of the company, differentiates the products from those of its competitors and affects the consumer discernment of the company (Jobber 2007:328). A strong brand name also acts as a source of quality certification and can influence consumer preferences of products. Nestle, through its strong brand name and market presence has captured the heart of the customers worldwide. In the present health- conscious society, Nestle has captivated a loyal customer base through its focus on nutrition and health requirements and consumer preferences at a competitive price and it has enhanced the reputation of the company. â€Å"A Nestle brand name on a product is a promise to the customer that it is safe to consume, that it complies with all regulations and that it meets high standards of quality† Packaging: Packaging involves designing and developing a cover for a product in order to make it attractive to the consumers. Packaging was just a means for protecting the product in the past, but today increase in competition has resulted in the need to differentiate the product from those of its competitors to attract the customers and to describe the features of the product in order to gain consumer recognition. Poor designs can be one of the reasons for reduction in sales of a product due to less customer satisfaction. Nestle uses very attractive packaging as one of their main marketing strategies. For its efforts, Nestle has won several accolades such as the Silver Star and â€Å"Best in category† as â€Å"Best Packaging Innovation leading to a significant reduction in household waste† by the British Institute of Packaging for the Dairy Box biodegradable tray which is manufactured by using renewable resources. PROMOTION Stanton and Futrell (1987:418), describe promotion as an important element of marketing mix which aims in informing and persuading the market about the products and services of the company. According to Baker (1999, 310) the method of communicating the product offer which is made by a company to match the needs of the customers and to persuade them to try the product is Promotion. They feel that the significance of promotion increases when the distance between the producers and customers increase and as the number of customers increase. Promotion activity does not depend on the demand; even if the demand is high promotional activities should go on in order to keep the manufacturers name before the customers. Nestle uses promotion as one of the major source to reach their customers to make them aware of the value of different products introduced in the market. Nestle adopts a promotion mix with a perfect blend of several different promotion tools to promote the value of its product and make the customers aware of their products. Promotion Tools PERSONAL SELLING: According to Stanton and Futrell (1987: 418), personal selling is mainly used when the market is geographically concentrated (Few customers) and when the products are custom made. It is defined as a face to face communication with buyers in the aim of pursuing the customers to purchase by Simon(). Its a one to one marketing. Tele marketing, door drops inserts, Door to door selling are all techniques used in personal selling. Nestle uses personal selling for specialized and sophisticated products. ADVERTISING: Advertising according to Groucutt (2005:215) is to communicate to a specific audience to stimulate action and its success is in the way the right information reaches the right person at the right time. Majaro (1993) says that advertising is any paid form non-personal communication of products, services or ideas through a commercial media. (Stanton and Futrell, 1987) Promotion through advertising is mainly done when the market is geographically dispersed or when the product is standardized. Nestlà ©s advertisements are well known in the market and they have made sure that the advertisements are attractive through all the possible media. Nestle also uses internet to promote their products, where they have different websites hosted for different products. Different strategies for each product like online competitions and distributions. HOW ADVERTISING WORKS Tim Ambler and Demetrios Vakratsas have formulated a framework for studying how advertising works for a company. How Advertising Works (Ambler, Vakratsas 1999:26) They have considered the input to be advertising own and competitive brands. Scheduling the media and message contents are the motivation factors or triggers the consumers response. â€Å"Cognition, the ‘thinking dimension of a persons response, and affect, the ‘feeling dimension, are portrayed as two major intermediate advertising effects† (Ambler, Vakratsas, 1999:26) SALES PROMOTION: Sales promotion represents non- media campaigns such as sampling displays, shows, exhibitions and contests (Majaro, 1993:35). Stanton and Futrell (1987:418) believes that sales promotions one of the fastest growing promotional methods these days. Free samples, Money off coupons, extra value offers buy one get one free, bundling, privilege points are all different methods used in sales promotion. Nestle also uses sales promotion as one of their promotion tools by offering programmes like every day eating coupon codes and discounts and offers for online shopping on nestle products. PUBLICITY: Publicity is a promotional method where the organization is not paying for the communication about its products and is benefiting from it (Stanton and Futrell 1987:419). This occurs either through a non-personal news story appearing in a mass medium or is delivered by a person in an interview or a speech. Publicity is achieved mainly through public relations activities. According to Jobber (2007) sponsorship provides more opportunities for publicity in the media. Nestle is a well known brand in the market and its fame describes its publicity and the further publicity occurs during various interviews of officials of Nestle. Publicity for Nestle also occurs during the launch of every new product and when the annual sale reports are published. This publicity obtained by Nestle is not by paying any of the media. Nestle, public relation activities is evident from how they try to communicate with government organizations as well as the customers about the different issues that they face. Through public relations Nestle try to bring to the attention of all the customers and organizations concerned about various issues and the current approach they are taking towards these issues. PRICE Price is defined as the value of a product that we get in return for all the effort that was taken for its production and also for marketing of the same product. Price is the revenue earner so it is considered as the odd one in the marketing mix. It is also considered as an important market tool which is visible to both customers and competitors (Baker 1985). The price of a product depends on a number of factors like, changes in technology, effect of suppliers, competitive pressure and the increasing price sensitivity of the customers. Price is also directly dependent on the demand of the product. If the demands increase the price will also increase and vice versa. Consumers generally show a keen interest in tracking the prices of the products which they usually purchase. This enables them to analyze the attractiveness of the product and be vigilant about the changes in price of the product, thus enabling them to compare the prices of the product in various stores (Vanhuele and Dreze 2002:72). Pricing of the Product â€Å"Companies usually do not set a single price, but rather develop a pricing structure that reflects variations in geographical demand and costs, market-segment requirements, purchasing timing, order levels, delivery frequency, guarantees, service contract, and other factors† (Kotler, Keller, Brady, Goodman and Hansen: 2009). According to David Jobber, pricing of a product mainly depends on 3 factors: cost, competitor and the market. COST ORIENTED PRICING The most common method of pricing of a product is cost oriented pricing, in which it is divided into full cost pricing which involves the calculating of cost of all labour and materials and direct cost pricing which involves the calculation of only those costs that are likely to rise as output increases. COMPETITOR ORIENTED PRICING The approach to pricing which only depends on the competitor rather than costs when framing a business is called competitor oriented pricing. Every consumer will judge the price of a product by comparing it with a similar product in the same range which is produced by their competitor (Kotler, Armstrong, Saunders and Wong 2001). MARKET ORIENTED PRICING Market oriented pricing is one of the important area which depends on competiveness of a product in the market. For a new product the positioning strategy controls the pricing and for an existing product price will depend on the strategic objectives. Price-Quality Relationships Price is directly dependent on the quality of the product. As the quality of a product increases the price also goes up. Nestle is a quality focused company and hence to compete with current market it need to carry out the pricing process of the product very carefully. Nestle is a very successful company and all its products are at affordable prices. PRODUCT LINE PRICING Most of the companies usually develop product lines rather than single products. In product line pricing the management must decide on the pricing steps to set between various products in a line (Kotler, Armstrong, Saunders and Wong 2001). In product line pricing, cost difference between the product in the line, evaluation of customers and also the competitors products with small price difference is also taken into account. EXPLICABILITY Explicability is defined as the capability of sales people to explain a high price to customer. In market customer demands the economic justification of product prices. If the sales people fail to give a clear idea of the product development stages, it will reduce the value of product. As Nestle is very innovative it needs a high financial support for its RD and it is not easy to give idea about the product development costs to an ordinary customer. COMPETITION Competition plays an important role in the cost consideration of a product in a business. The main competitors of Nestle are Heinz, Kraft, ConAgra, Mars Incorporated, Hershey, Cadbury, General mills etc. Since all their main competitors are also well branded, they cannot price a product without analyzing the competitors pricing. But the main advantages behind their successful pricing are that they are very superior in its market position. NEGOTIATING MARGINS In certain market customer expects a price reduction in some products. Competitive discounts, fast payment discounts an annual volume bonus and other promotional allowances come under this category. Nestle and its negotiations with its suppliers made them to gain a good reasonable margin in all its goods. EFFECT OF DISTRIBUTORS/RETAILERS Well qualified suppliers and efficient retailers is also a factor which affects the price of a product. If a distributor supplies a product with high price or a retailer sells a product in high margin it will cause the variations in price of the products. Nestle itself agreed that their distributors are well developed and hence the company can control the price of its products. POLITICAL FACTORS Nestle sometimes blames the policies of governments for its poor reflection on the exports. Some of the government policies which results in increase in packaging cost makes the product less competitive in the global exporting market. PLACE Armstrong and Kotler (2001) describes place as the activity of a company to make the products available to the customers. Place Strategies The major factors to be considered while formulating a place strategy are Channels, Coverage, Assortments, Locations, Inventory, Transportation, and Logistics. Channel distribution strategies deal with the decisions on making the products available to the target customers in usable condition. â€Å"A channel of distribution is the combination of institutions through which a seller markets the products to the user or ultimate consumer† (Peter, Donnelly 2004:145). As the time and finances required for setting up a channel of distribution are comparatively high, the place strategies are often critical for the success of a firm. The channels of distribution can be of two different types on the basis of the targeted consumer. It may differ when the end user of the product is a consumer or an organization, the Consumer Marketing Channel and the Business Marketing Channel. Consumer Marketing Channel: Armstrong and Kotler (2001) Nestle adopts the consumer marketing channel where the products from the producer reaches the consumer through the wholesalers or retailers. Nestle has e-marketing for some of its products where the products reach the consumers directly from the producer. Business Marketing Channel (Armstrong and Kotler, 2001) According to Donnelly (2004:150),the channel of distribution strategic decisions are determined on the basis of the following factors: Distribution coverage required Degree of control desired Total distribution cost Channel flexibility Distribution coverage may vary based on the features of the product, the market and the target customers. The company may opt for intensive distribution, selective distribution or exclusive distribution. In the case of intensive distribution, the company tries to sell the product through the maximum number of retailers and wholesalers. In selective distribution, the company may limit the number of wholesalers and retailers which are the best in that market while in the case of exclusive distribution; the manufacturing company may provide exclusive rights for distributing the product to only one or a few distributors. Nestle has adopted intensive distribution strategy in order to make its products available to a large customer base. Nestle products are available through a large number of retail outlets. Besides this, Nestle has also launched an e-shop for promoting its confectionary in Japan which allows the consumers to buy Kit Kat chocolates online. CONCLUSION The coverage of Nestle is world-wide as it has a wide distribution channel and several manufacturing units at different places around the world using marketing mix strategies. â€Å"Marketing logistics involves the planning, implementing and controlling of physical flow of goods, services and related information from points of origin to points of consumption to meet customer requirements at a profit† (Armstrong and Kotler 2001:342). Nestle underwent a complete re-engineering of its supply chain which was aided by Total Logistics which has benefitted both Nestle and its consumers. â€Å"Nestle has been able to operate composite pallet loads for entire UK, combining beverages and confectionery through two vehicle fleets and two distribution hubs† (http://www.total-logistics.eu.com/logistics-clients/logistics-consultants-case-studies/nestle.html). Through this, Nestle has been able to decrease its fleet size and satisfy smaller delivery volumes without any increase in the costs.

Analysis Of Witches In Macbeth :: essays research papers

Analysis of Witches in Macbeth   Ã‚  Ã‚  Ã‚  Ã‚  In the play Macbeth by Shakespeare the three female witches play an important part in the development of the story. This essay will analyze the dramatic function of the witches in Act I of Macbeth.   Ã‚  Ã‚  Ã‚  Ã‚  I think that the reason that Shakespeare begins the play with the witches is to gives us the impression that everything starts with the witches, that is they are the catalysts for everything that happens in the play. I think that the witches are also there to set the mood for the play, â€Å"Hover through the fog and filthy air.† This line gives us a sense of loneliness and desperation.   Ã‚  Ã‚  Ã‚  Ã‚  The play would be drastically different if it sprang from Macbeth's own mind and he did not have any influence from the witches. If Macbeth did not have any influence from the witches than he probably would not be thinking about killing Duncan to become King. But with the witches help this idea was thrust to the front of his mind and he thinks that he should kill Duncan because the witches say that it is his destiny. I am sure that Macbeth would not be as hesitant if the idea to kill Duncan came from his head without the witches help. I say this because when you reason things out by yourself you tend to now what is right and what is wrong, a conscience. But with the outside influence from the witches he thinks that that is his destiny and he must do everything to fulfill it.   Ã‚  Ã‚  Ã‚  Ã‚  What the witches say in the beginning is what influences the entire plot. Macbeth hears these words and then tries to make them happen because he listened to the witches and thinks that he is to become King.

Thomas Hardy and Censorship of His Works Essay -- Biography Biographie

Thomas Hardy and Censorship of His Works During the Victorian Era, writing served as an outlet to influence a changing society. Because the family and domestic life were integral parts of that society, much time was spent at home reading. These Victorian readers had been strongly affected by the political, economic, social, and religious changes that had been taking place. They rebelled against the growth that was taking place, blaming their problems on religious doubt, Darwin and the rise of science, class conflict, poverty, and industrialization. In addition, Victorian Puritanism spoke out against sex, the emancipation of women, and strong individualism in women, believing that they would lead to the end of strong moral standards in the family and in society as a whole. As a result of all of these controversies, people developed a tremendous fear of change and criticized any idea or work that threatened their sense of stability (Chapman 35-50.). Thomas Hardy and other creative artists of his time thus faced a highly criti cal audience and often were forced to censor some of their more liberal ideas. Thomas Hardy as a writer had been greatly influenced in his youth by some of the more liberal thinkers of the time such as John Stuart Mill and Darwin. He even claimed at one time that he believed he was one of the first to read On the Origin of Species. In his novels, Hardy incorporated many of these themes in order to portray a real world. Darwin's challenge led Hardy to lose faith in Christianity, and this lack of faith gives his novels their tragic, bleak element. However, because novels in the nineteenth century were serially published in installments in magazines, Hardy, particularly at the end of his career, found it d... ...ss, received negative reviews. He even wrote an added preface to the novel in July of 1892 (when the first one-volume edition was published) in order to comment on the critical reception of the work. After encountering similar difficulties with the publication of Jude the Obscure and after working with four different publishers over a ten-year period, Hardy ceased writing novels and focused his efforts on writing poetry where he could more fully express his ideas without restrictions. Bibliography and Works Cited Chapman, Raymond. The Victorian Debate: English Literature and Society, 1832-1901. New York: Basic Books, Inc., Publishers, 1968. Millgate, Michael. Thomas Hardy: A Biography. New York: Random House, 1982. Orel, Harold, ed. Thomas Hardy's Personal Writings: Prefaces, Literary Opinions, Reminiscences. Kansas: University of Kansas Press, 1966.

Alices Adventures in Darwinism and the Realm of Child Versus Adult Ess

Alice in Wonderland, the most famous work of Charles Lutwidge Dodgson, better known as Lewis Carroll, is the enduring tale of one girl’s journey into a world of whimsy and imagination. The story was written for the enjoyment of all children, as Carroll had a strong love and attachment to them, especially little girls. It was however, written more specifically for a dear, close child-friend of his by the name of Alice Liddell, who was the inspiration for the title character. Alice in Wonderland has been, throughout the years since it’s publication in 1865, endlessly deconstructed, analyzed, and studied for underlying meaning in the text (as in Martin Gardner‘s The Annotated Alice). One of the most noticeable and famous facets of the story is the many changes in size that Alice goes through. Alice changes size eleven times to fit her changing predicament in the tale. This can be easily seen in the animated Disney interpretation of the story that came out years ago. Throughout the book, Alice is given the opportunity to change size numerous times, this aiding her in getting in and out of different situations and places in Wonderland. Alice accomplishes this through eating and drinking different tonics and mushroom pieces. It is interesting to note that the time period in which Carroll wrote and published Alice was the same time at which Charles Darwin was writing and publishing his historic book The Origin of Species in which he puts forth the now universally known ideas of evolution and survival of the fittest. Darwin developed these ideas while he served as naturalist on the ship the Beagle from 1831-1836. During this time, he studied wildlife on the Galapagos Islands, and was amazed by the great diversity of life. He was especially interested in the birds of the island, which had highly adapted beaks that fit their particular eating habits and lifestyle. (Coincidentally, in one of the first scenes in Wonderland, Alice arrives on shore with a group of different birds.) Carroll may have been inspired to have his title character change si ze according to her needs and predicament by the emerging science of the time. Alice also seems to get better at, and becomes more comfortable with changing her size as time goes on, and a parallel between evolution and Alice can be drawn on that point, in that as evolution progresses, it becomes more refined. Lewis Carroll... ...bsp; Alice in Wonderland, the work of Charles Lutwidge Dodgson, better known as Lewis Carroll, has been the enduring tale of one girl’s journey into a world of whimsy and imagination because of the multi-layered meaning that exists within. The story was written for the enjoyment of all children, but as Carroll once wrote himself, "we (adults) are but older children, dear."(499). Inspired by a dear, close child-friend of his by the name of Alice Liddell, the Alice of Alice in Wonderland has been the mediator between childhood and adulthood, and staying innocent and becoming experienced for over a hundred years. One of the most noticeable and famous facets of the story is the many changes in size that Alice undergoes, a phenomenon of evolution that was brought to the forefront of scientific and everyday Victorian life by the revolutionary thinker and naturalist Darwin. Charles Darwin wrote and published his historic book The Origin of Species at the same time Carroll’s arguably equally famed book was written and published, a coincidence that can not be overlooked when we observe the clear links between Darwin’s theories and Dodgson’s themes.  Ã‚  Ã‚  

Life Cycle of Sperm and Egg Essay

When asked how did I get pregnant? It seems like a rhetorical question. Of course many would say well you had sex Watson. That is a no brainer, but in all actuality that is not the extent of the answer. How do we become pregnant? What happens in order for that miracle we call life to be created? The egg develops during the first phase of the Menstrual Cycle. This first phase is called the Proliferative Phase. This phase begins at the end of your menstruation and last about 9 to 10 days during the average 28-day cycle. The ovaries then prepare for the ovulation within a phase called the preovulatory phase or the follicular phase. At this time there are low levels of estrogen and progesterone in the woman’s blood stream. A report by Spencer A. Rathus, Jeffrey S. Nevid, and Lois Fichner-Rathus (2011) explains that the hypothalamus senses a low level of estrogen in the blood; it then increases secretion of Gn-RH, which in turn triggers the pituitary gland to release a follicle-stimulating hormone (FSH). Thus after this occurs the FSH stimulates follicles to mature and then proceeds to create estrogen. In a normal situation only one follicle will reach true maturity in the days proceeding to ovulation. This then leads to maturity of the graafian follicle. As it matures like any budding child that blossoms and grow out of their clothes, this specific follicle starts to move toward the surface of the ovary and then eventually release itself after rupturing. During the rupturing process this follicle releases a mature egg. After the egg is released the endometrium in the uterus starts to thicken due to the about of estrogen. Glands will eventually develop and these glands will help to feed any embryo that may possibly exist. A thin cervical mucus is stimulated by the estrogen as well which will also provide for nourishment for the sperm, increasing the chances of the sperms survival rate. The second phase of the cycle is the ovulatory phase, which involves the process in accordance the mature follicle egg being released. There is a misconception that the egg is released into the fallopian tube when in all actuality it is released near the tube itself. This phase begins with the estrogen levels peak. The third phase f the cycle is called the postuvulary phase or the secretory phase. Another name for this phase is the Luteal Phase, which derives from the name of the ruptured follicle (â€Å"Corpus Luteum†). Due to the influence the LH has on the Corpus Luteum the levels of estrogen are increasing as well as the levels of progesterone. Just like in the second phase when you reach this phase and the levels peak once again and keeping in mind the egg has remained in the ovary. Within a normal 28-day cycle this tends to occur on either the 20 or 21st day. Hormones at this time cause the glands to release nutrients that will provide for any fertilized ovum that may become implanted in the woman’s uterine wall. Picture a spider and its web and you’ve got the just of this phase. If the egg does not implant then the production of LH and FSH stops. The fourth and last phase occurs when the decrease of estrogen and progestone levels are no longer supporting the uterine lining. This cycle is also seen as the beginning and the end because the cycle not only end but also begins again. Most women would wish the cycle would not repeat itself but unfortunately someone had a sense of humor when they thought of ways to make things uncomfortable with a woman at least once a week for a few days. Just like everything else in life when God made man and women he made development easier on men. This is why I would assume that God must be a male. Even though the woman has four stages in order to reach the development of eggs a man’s sperm development is a little more basic and no bleeding necessary. The development of the sperm also has many stages and these stages take up to 72 days for the testes to develop a mature sperm. It seems everything must be mature enough to make any journey in life including eggs and sperm. It’s like sending your kids off to college once they have passed all the phases of life and have graduated to the last step. In the beginning the sperm is called spermatocytes which contain 46 chromosomes which of course would be the famous letters x and y. Each spermatocyte then divides or divorces and splits it assets in half and when divided it is then called a spermatid. Each spermatid at that time will house 23 chromosomes half will have x and half will have y. Once the sperm matures it is then called a spermatozoa, which have a head, a cone-shaped midsection, and a tail. Just like anything the core that is the mid section provide the energy for the swimming power or for the tail to swim back and forth. For fertilization to occur 23 chromosomes from the father’s sperm meet a secret location and â€Å"hook up† (since there was no courting involved) with the 23 chromosomes from the mother’s ovum. This of course would make up the 46. I wonder if this is what they meant when they said it takes two to tango. With all that is going on inside our bodies there is also so much that we already know such as the testicles are like a storage container for sperm and house all the little fellas waiting for a raise to begin. For a woman it is more of a hid and seek game. Finding the egg that is attached to our walls and locking all doors waiting to see if any sperm can pick the lock. We never take the time out to see all that we truly are and before having the obstacle course begin in our bodies it is good to know what exactly is going on and how these things truly do occur.

Things Fall Apart (Coming of White Men)

Thing Fall Apart Chinua Achebe Discuss how the coming of the White men makes Umuofia â€Å"fall apart†. Make reference to the religious, economic, political and social impact of the British culture on the traditions of the clan. As the novel opens, we get to know Umuofia, one of Igbo’s nine villages, as an organized but somehow different civilization. Chinua Achebe portrays life in this village as rough and harsh, conveying to the readers that only brave men would succeed in it. As said before, even though these civilizations are stereotyped and seen as primitive, we can clearly see that their lives are completely balanced between faith and order.It is actually astonishing to see how such a different way of life, to what we think and see as the normal life, may be as much or even more organized than ours. Even though both civilization are completely organized and function perfectly well, they could never live together in harmony. One would end up consuming the other as they were not meant to coexist. We may think we are educating and helping â€Å"uncivilized men†, but we are actually disintegrating their beliefs, their organization, their politics and their language. We are not aiding them, but destroying their religion and their society.We are, in other words, banishing their culture. A culture that will be lost forever. Hence, we may say, that in many ways the coming of White men made Umuofia â€Å"fall apart†. To begin with, the coming of the white men made Umuofia fell apart as their religion was greatly affected. The village of Umuofia was sustained by their beliefs and their gods, who criticized and punished the lazy men and those who were not worthy of worshipping them. Therefore the coming of a new monotheist and more peaceful religion brought huge changes in some of Umuofia’s most important traditions.These white men questioned most of Umuofia’s beliefs such as the dangers that inhabited the evil forest by set ting their livings there. This first action brought great controversy in the clan as people thought that whoever stayed in the forest for a certain period of time would painfully die. The resistance these white men showed to that â€Å"evil force† led many people to get interested in the new religion. People suddenly began questioning their own beliefs and traditions, questioning why they should venerate gods who were bound to punish, and not one God who was merciful towards humanity.The village divided in to those who remained steadfast to their traditions, and those who began to adopt the new ones. Society completely turned over after these events. Those who turned into Christianity were seen as the elite of the society. The clan was getting weaker and weaker every day, as more and more people turned into Christianity. The time soon come that the clansmen had not enough forces to control the missionaries. They should have reacted before, but only the exiled Okonkwo was brav e enough to face the white men.Hence, we may conclude that the imposition of a new religion severely damaged the village by, splitting it in two, reducing their forces and their willing to fight, and proving most of their beliefs false. Summarizing this, it massively weakened the most powerful and feared clan of the nine villages. Economically, Umuofia was also affected by the arrival of white men. Hitherto, Umuofia had presented us a hierarchical society, were men who showed to be brave, hard workers and strong enough, occupied the highest places in society, while lazy and unmanly men were found at the bottom of the pyramid.Since, the missionaries arrived, things turned around, the lazy and humble men who decided to accept and worship the new god began to get richer and richer, while the hard worker farmers were left behind. Money began circulating in the tribe but only those who turned into Christianity had it. Hence, no one interested in trading, and so, farmers were getting poor er every day. We may say that Umuofia was not destroyed economically but it was greatly affected, some suffered a lot of it, but some others were benefited by these changes. The arrival of the white men also led to massive changes in the village’s politics.They subjected the villagers to their own judicial system and rules, imposing an extremely different and harsh government over them. As white men didn’t respect nor understand the clan’s customs, many men were punished for following their â€Å"uncivilized† traditions. In chapter twenty one Okonkwo discusses with Obierika about Aneto, who was recently hanged by the government after he killed a man with whom he had a dispute. Clearly the new ruling system didn’t take into account old customs. It is completely correct actually, to punish a murderer, or any kind of criminal, but by doing so we are destroying their customs and their traditions.When Enoch unmasked an Egwugwu, considered to be the high est possible crime in Umuofia, the church did nothing, as again, they didn’t respect their customs. Unmasking an Egwugwu in Umuofia is as much or even more harsh than killing a man is for the white men, it can only be compared with killing a god. Once again, the new government doesn’t punish this event. This is a great example of how, Umuofia was left weak and subjected to the white men ruling. We can see now, that they are not trying to make Umuofia a more civilized village, but a more British one.Hence we may conclude that by imposing a new government who ignores their customs, the coming of the white men are making Umuofia fall apart. Finally, culturally Umuofia also fell apart thanks to the arrival of the white man. The new comers introduced a school, which taught their own rules, their beliefs, and their culture. They educated younger villagers that way, so that they could later control them more easily. They were kind of brain washed to believe and trust whatever they do. Education is not bad, of course, but they were not educating them to be better and more intelligent villagers, they were educating them to be other persons.They changed their minds. Young boys were dragged out of farming into the school. In other words, they were dragged out of their lives, from whom they really are. Another cultural change imposed by the white men were hospitals, we can’t say that’s something bad, but that is not how Umuofia is. When we say that it â€Å"fell apart†, we are not actually saying that everything went wrong for them, that all changes were bad. Some, like the introduction of hospitals in the tribe, were actually a massive improvement.Indeed, some of the politics imposed do try to make Umuofia a â€Å"safer† place, where killing is punished, and leaving twins in the forest to die is seen as an abomination. That’s perfectly fine, they may be improving in some ways their lives, but the culture, the old tradition s, their beliefs, everything was lost. Everything Umuofia was, suddenly banished. Everything it represented, their gods, their traditions, and their culture were destroyed. Nobody left to defend their customs, nobody left to respect them. Only memories were left of Okonkwo, Umuofia and their old lives. Everything Umuofia was†¦ fell apart.